Search Engine Optimization

We specialize in optimizing your website for the best search engine results possible.

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Search Engine Marketing

Search engine marketing also known as search engine optimization is the process of building trust with the major search engines. We use a variety of strategies on your website to make Google fall in love with your content. Our end goal, to give you the best chance possible to have your website at the top of the search results.

Frequently Asked Questions

What is SEO in Houston, TX? SEO stands for “search engine optimization”. The major search engines such as Google, Bing, Yahoo, DuckDuckGo and Baidu index all the websites on the internet and then provide the best search results possible for their users based on the searchers intent. SEO in Houston, TX is the process of building trust with the major search engines by optimizing your website and it’s content to give the best opportunity to rank organically.

SEO or Search Engine Optimization is the process of optimizing your website gain as much organic traffic as you can from the major search engines. Search engines scan all the the websites across the internet to better understand what each site is about. They use things such as titles, descriptions, images, page content and links on your website. The search engines will make a determination of how relevant your website is to the searchers intent. SEO is the process of optimizing all of the ranking factors to get your website the best possible organic placement for specific search terms.

It is absolutely possible to learn how to do SEO yourself. The internet is full of articles, guides and advice to help you. However, like any skill, it takes time and effort to master. If you want a shortcut the trial and error process of learning you will what to purchase quality courses and tools, which can be expensive.

There are many factors on why an SEO campaign might be expensive to run and maintain. Some of the most common reasons an SEO campaign might be expensive are: The keywords you are trying to rank for are very competitive, the niche you are in requires extensive content and research, the domain and website you are trying to rank is new. It takes a lot of time to establish a new brand and presence online. In addition to these factors SEO requires tools to be setup and monitoring of an on going SEO campaign. These tools can cost hundreds to thousands of dollars per month. SEO is not a set it and forget process, because the algorithms are constantly changing forcing SEO campaigns to continuously evolve to ensure the optimal organic ranking is maintained.

SEO like any other skill requires time and effort to learn. It is not an effort to be taken lightly. It requires on going education to keep up with the ever changing SEO field. If you have the time and are willing to commit to learning the craft it is a skill you can develop.

Google search tools consist of Google Search Console which allows you to see the which keywords are bring traffic to your site. It will show you the number of impressions, click through rate and your average position for all the keywords you rank for. The Google Search Console will also help you determine if Google is having trouble indexing your website’s content. One of the nice features of this tool is that you can see a preview of your website’s search result should it show in a search. Google Analytics is a nice complementary tool to Google Search Console as it will allow you to see traffic statistics and better understand how visitors are interacting with your website. All you need to do is install them into your website. 

SEO tools help you to conduct a research on keywords and site rankings. There are many free tools such as Google Search Console and Google Analytics. However, many tools to conduct effective SEO campaigns can cost hundreds if not thousands of dollars per month. Some of these tools are Ahrefs, SEMrush and MOZ they can help you with keyword research, gap analysis, technical optimizations and backlink research.

You absolutely can do SEO yourself. It just takes time, effort and dedication to learn and implement an SEO campaign. However, if you are short on time but have the funding and SEO professional is a good option. Just remember just like marketing skills just like those of Engineers and Doctors can take years to acquire enough knowledge to become proficient.

How to do keyword research:

  • Make a list of important and relevant topics based on your business.
  • Second think about those topics and come up with keywords or phrases one might use when searching for a business like yours,
  • Third do some research on those keywords and phrases using one of the various paid or free for tools like Google Keyword Planner.
  • Fourth make sure you have a mix of long-tail and short-tail keywords
Many tools will help you shortcut this process by helping you find good content ideas and tell you how frequently you should use a specific search term. This concept is important as “stuffing” your content with keywords can appear spammy to search engines and will result in your site being penalized.

Many like to claim SEO is dead, which yes it has changed, these statements are generally false. Given that search algorithms change frequently outdated search engine optimization tactics can now actively hurt your sites rankings. For this reason it is usually a good idea to have someone actively working to monitor and optimize your website that has an good understanding of the most current best practices in SEO. The rapid pace at which search engine algorithms change have enabled search engines to better understand a searchers intent and to recognize when a websites SEO is violating their TOS.

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